Backcountry, the established e-commerce leader in the outdoor, action sports, bike, and power sports markets, is pleased to announce the acquisition of Bergfreunde.de, the leading e-commerce company for outdoor enthusiasts in Germany, Austria, and Switzerland. With this acquisition, Backcountry enters the large, growing European market with a great brand and exceptional team with a solid reputation.

“The Backcountry and Bergfreunde brands are well-aligned in terms of their passionate customers, their expert customer service, and an internal culture that thrives in the outdoors,” said Jill Layfield, CEO of Backcountry. “This partnership signifies the first step toward building the first globally scaled outdoor e-commerce business. From North America to Europe, these two brands connect people to their passions through an exceptional online experience.”

“We are thrilled to join the Backcountry family,” said Martin Theben, founder of Bergfreunde.de. “We have always admired Backcountry’s robust community and focus on remaining authentic within the outdoor community. We look forward to working together to offer the richest customer experience in outdoor e-commerce.”

Since 1996, Backcountry has been connecting people to their passions. For more, check: www.backcountry.com.

Logo courtesy Backcountry