NORTH VANCOUVER, Canada (Sept. 12, 2011) – Ryders Eyewear, the premier manufacturer of affordable, high-performance eyewear, is excited to announce that Roy Williams has joined the Vancouver-based eyewear team as the new Buyer and Product Developer.

With over a decade of industry experience, Roy brings a solid understanding of outdoor sport buying knowledge to the Ryders team. Most recently, Roy worked with Norco Bike Products and Serfas Eyewear, where he played a key role in all aspects of the product development cycle, including market and trend analysis, product design, off shore sourcing, forecasting, product launches, vendor relationships and inventory management.

A hugely talented cyclist (road, mountain and BMX) and snowboarder, Roy joins a team of fellow outdoor zealots. “Roy works exactly how he rides- with creative vision and powerful momentum,” added Janine Carpino, Ryders Eyewear Product Development & Purchasing Manager. “He is the kind of person that this brand was built for, and we are incredibly excited to have him as such an integral part of the company. “

For more information on Ryders Eyewear, please visit www.ryderseyewear.com