Norman, Okla. October 24, 2011 – Blue Heron Communications announces it is the agency of record for Encore and Thousand Trails RV Resorts. Owned and operated by Equity LifeStyle Properties, Inc. (NYSE: ELS), Encore and Thousand Trails offer 172 RV resorts coast to coast, in many of the country’s premier vacation destinations, including Florida, Arizona and California.

Blue Heron will serve as the day-to-day point of contact for all media inquiries on behalf of Encore and Thousand Trails, while executing a host of marketing communications and public relations tactics.

“Blue Heron’s depth of expertise and success in marketing communications for companies in the outdoor recreationindustry make them an ideal partner,” said Seth Rosenberg, ELS’ Senior Vice President of Sales and Marketing. “As a group, the team at Blue Heron are not only experts in their field, they are also avid participants in the outdoor recreation lifestyle. The knowledge based approach they use is hard to match.”

With locations across North America, Encore and Thousand Trails provide the best in outdoor destinations.Catering to the RV customer and outdoor enthusiast,Encore and Thousand Trails feature more than just a place to spend the night – they also feature amenities such as pools, sports facilities and clubhouses.

“Encore and Thousand Trails have a longstanding track record of commitment to providing high-quality facilitiesfor all types of RV customers,” said Blue Heron Communications President, Gary Giudice. “We are looking forward to our new relationship with a company that provides services at such a high standard.”

Established in 1987, Blue Heron Communications is an all-purpose marketing communications agency specializing in the outdoor recreation industry. Located in Norman,Okla., Blue Heron’s mission is to provide reliable and knowledgeable service to fulfill the needs of its national and international clients while providing prompt and accurate service to today’s journalists.

About Encore and Thousand Trails

Encore and Thousand Trails feature 172 RV Resorts across North America. Owned and operated by Equity LifeStyle Properties, Inc. (NYSE: ELS), Encore and Thousand Trails offer RV and outdoor recreation enthusiasts opportunities to enjoy the outdoors in top vacation destinations, complemented with resort style amenities.