Expands Sports Nutrition Options for Serious Endurance Athletes

May 16, 2011, Berkeley, CA – GU Energy Labs, creators of the original sports energy gel, today announced the introduction of Chocolate Raspberry Roctane – an important addition to the GU line of ultra endurance energy gels.

Formulated by company founder Dr. William Vaughan to fuel his daughter Laura’s course record at the Hardrock Hundred Mile Endurance Run, Roctane has become a staple for endurance athletes since its introduction in 2008.

“Finding myself over 11 minutes behind Julie [Dibens] as I headed into the run at Kona, I knew I would have to execute an impressive leg to accomplish my dream,” recalled Mirinda Carfrae of her win at the 2010 Ironman World Championships, “I felt incredibly strong through the first-half of the marathon, and having Roctane on hand offered the extra focus and vigor I needed to power through to the finish.  Chocolate Raspberry will be a welcome addition to my fueling cache in 2011.”

The new flavor features Roctane’s unique Amino Acid Blend (Histidine, Leucine, Valine, and Isoleucine) to slow energy-sapping acid build-up, along with Alpha-Ketoglutarate (OKG), to reduce muscle damage.   The strategic balance of Sodium, Potassium, Vitamin E, Calcium, and Caffeine also works cohesively to enable athletes to perform at a higher intensity for a longer period of time.

“We are pleased to introduce this flavor in response to the widely voiced demand for a chocolate Roctane option from athletes across the endurance sports world,” said R&D Director Brent Mann,  “The unique, yet subtle tartness of our all natural raspberry flavor, brings balance to the bold profile of the real, dark chocolate.”

Chocolate Raspberry, available May 15th, joins Blueberry Pomegranate, Vanilla Orange, Pineapple and Cherry Lime Roctane to deliver athletes a sophisticated spread of flavor options to fuel their most demanding endurance pursuits.  Chocolate Raspberry will retail for MSRP $2.50 per packet, and $47.99 per 24-pack.  GU products are available for purchase at specialty sports retailers and at http://store.guenergy.com/.

 

ABOUT GU ENERGY

GU’s original Energy Gel was launched in 1994 in Berkeley, CA. GU Energy Labs consistent innovation keeps GU at the forefront of the industry.  Roctane, Chomps and GU Recovery Brew are staples of endurance athletes’ worldwide, providing scientifically-proven, performance-tested nutrition. For more information about GU, log onto www.GUenergy.com