Johnson Outdoors Watercraft & Gear, home to iconic brands Old Town Canoes & Kayaks, Necky Kayaks, Ocean Kayak, Silva Compasses and Eureka!, is pleased to announce that Jeff Cunningham has been named Western Regional Sales Manager for Johnson Outdoors Watercraft & Gear effective immediately.

Jeff joins Johnson Outdoors’ Sales team from K2 Sports where he held the position of National Sales Manager for Zoot Sports. In his new role Jeff will work collaboratively across the organization to drive sales and profit objectives for the businesses, with focus on managing and growing the specialty class of trade retailers.

“Jeff has a wealth of experience to match his drive and passion for the industry and we are pleased to welcome him to the team,” said Paul S. Johnson, Senior Director of Sales for Johnson Outdoors Gear & Johnson Outdoors Watercraft.

Cunningham’s prior experience includes working in both Sales and Marketing for Mammut Sports Group and for The North Face. Jeff has a strong background in the outdoor industry and a successful track record in managing specialty retailers and independent rep groups. Cunningham will be based in Seattle and report to Paul S. Johnson, Senior Director of Sales for Johnson Outdoors Gear & Johnson Outdoors Watercraft.