GU Energy Labs, the country’s leading performance-tested nutrition brand, is proud to be the official hydration sponsor of the 6^th-annual Levi’s GranFondo cycling and charity event on October 4^th.  GU Energy will hydrate participants with their recently-reformulated Electrolyte Brew during the multi-route ride beginning in Santa Rosa, California.

One of the country’s most popular cycling events and fundraisers, Levi’s GranFondo  draws over 6,500 participants to join pro cyclists on three fully-supported courses through scenic vineyards and redwoods in Sonoma County: the 103-mile Gran route, the 65-mile Medio route and a 32-mile Piccolo route.

GU will hydrate cyclists along all three courses with two of their new Brew flavors: Lemon Lime and Blueberry Pomegranate.   Additional new flavors include, Lemon Tea, Watermelon, Tastefully Nude and Orange. The light-tasting formulations feature just 70 calories and 19 grams of carbohydrates per serving, with 250mg of sodium and 30mg of potassium in all but the Blueberry Pomegranate, which has 500mg of sodium.

Lauren O’Connor, GU Energy’s Director of Marketing, said, “Levi’s GranFondo is one of the premier cycling events in the country, and we feel very fortunate to be a part of it.  GU is committed to fueling and hydrating athletes through challenging efforts and I think the riders will be glad to see the new and improved Electrolyte Brew on-course.”

GU will also provide Brew at the free FondoSonoma Festival following the ride where over 7,500 festival attendees are expected to attend for live music, local food and a bike expo. Both the GranFondo and FondoSonoma raise over $250,000 for local and national community-building charities.

For more information on GU’s new Electrolyte Brew visit www.GuEnergy.com or Levi’s GranFondo, visit www.levisgranfondo.com.

Contact

Gordon Wright
OutsidePR
Gordon@Outsidepr.com
415.887.9325

Logo courtesy GU Energy Labs