The point and shoot camera is gone, the action sports camera industry is booming and nearly 1 billion images are captured on smartphones everyday. Amidst this rapidly changing landscape a new category is emerging and it has been pioneered by a small technology company named Optrix. Body Glove Mobile thinks there is so much potential in this new category that they recently added the young start-up to its product offering.

The heart of the Optrix product line is a modular, ultra rugged waterproof iPhone housing with interchangeable lenses. The combination of go anywhere toughness with image enhancing professional lenses, means iPhone users can capture and share their most exciting adventures.

“I wanted to be able to share the most thrilling aspects of my life, not Instagram my bagel,” said Optrix founder John Willenborg. “The modern iPhone is such a potent photography tool, that with a good housing and some great lenses we have a product that allows consumers to capture their most exciting moments.”

“This new partnership brings Body Glove the opportunity to share all of the water sport activities that make up the whole of the brand for its consumers,” said Scott Daley, VP of Marketing for Body Glove International. “The case is easy to use and it is exciting to post your pictures instantly. The future is filled with rich media and visual stimulation.”

Optrix and Body Glove both feel the $1 billion dollar action camera industry is missing that the consumer wants simplicity and a direct connection to social media. Optrix consumers are posting selfies right from their paddleboard; it’s simple and the results are stunning.

“Not everyone carries a camera, but everyone carries phone,” says Billy Meistrell, co-owner of Body Glove International. “Everyone knows how to use their cell phone, so in the moment anyone can be an expert photographer and capture those amazing life memories.”

Optrix by Body Glove will be releasing two styles of its award winning products for both iPhone 5 and shortly iPhone 6. Optrix cases for the iPhone 5 are currently available on www.optrix.com and www.amazon.com.

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Contact:

Kenna Meistrell
Body Glove International
310-374-3441 ext 107
kenna@bodyglove.com
www.bodyglove.com

Image courtesy Body Glove