Implus is pleased to announce its acquisition of Trigger Point Performance, Inc., a sports performance, self-care brand concentrating on innovation, education and products that optimize muscular performance and personal empowerment. The acquisition comes as Implus continues to expand its current product offerings in the company’s Fitness and Specialty Divisions.

TriggerPoint Performance was founded in 2002 by Cassidy Phillips, an avid athlete, extreme sport enthusiast and accomplished triathlete. The line of TriggerPoint products stemmed from Cassidy’s drive to create self-care solutions to relieve muscular pain associated with the effects of fibromyalgia, a chronic muscular dysfunction that takes over the body’s ability to maintain and regulate muscular pain. Starting out of the back of an RV, the TriggerPoint brand soon built a line of products and methodologies recognized globally for its effective, efficient approach to self-care, performance and general efficiencies of movement.

“The addition of the Trigger Point brand to the Implus family bridges current markets of run specialty and fitness, as well as opening new possibilities to build incremental business in new channels,” said Todd Vore, President of Implus. “In addition, their products and creative content will help our other brands within the same channels to thrive and increase consumer awareness and conversion.”

In partnering with Implus, TriggerPoint plans to bolster product innovation and global brand distribution. For Implus, this marks a new direction into the therapy accessories marketplace, and will help Implus’ complementary accessory brands build products that can cater to new markets and demographics.

“I am proud to be joining the Implus team and be a part of their innovative approach to development and distribution of consumer products. TriggerPoint has been in the trenches for the past 13 years, empowering people to take care of themselves and do things they never thought possible,” said Phillips. “There comes a time in a company’s growth that you can no longer do it alone. Implus brings the efficiencies we need to continue our efforts and stay true to our mission to take care of those that are in need of better movement.”

This acquisition marks the third made by Implus in 2014, following the addition of FitDeck workout programs to the Fitness Division in Sausalito, CA, and DryGuy/MaxxDry boot dryers to the Outdoor Division in Seattle, WA. Founded in Austin, TX, Trigger Point will remain in the area and work with its current team of employees.

Contact

Greg Stryker, Marketing Manager
919-282-1001 / GStryker@implus.com

Cathy Herbstler
Cherb PR
206-390-0531
cathy@cherbpr.com
www.cherbpr.com

Logo courtesy Implus