Even when the ground is bare, there is plenty of snow on Michigan’s ski slopes, thanks to advanced snowmaking equipment. Mickey MacWilliams, executive director of the Michigan Snowsports Industries Association, says that even if Mother Nature doesn’t provide the perfect base of snow, Michigan’s ski…
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The O’Neill Cold Water Classic Santa Cruz has been confirmed as an elite ASP World Title event for 2012. The world’s best surfers will journey to Northern California next November for the 10th of 11 stops on next season’s ASP World Title Series. “We’re very…
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The first phase in multi-step project to restore Starve Hollow Lakein Jackson-Washington State Foresthas been completed and the second phase is underway. The project addresses problems that have dogged the popular lake at Starve Hollow State Recreation Area for years. An estimated 31,200 cubic yards…
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Helly Hansen announced today that its 2012 season is now open for registration. Fans of the series will see the addition of two of North America’s premier mountains, Vermont’s Killington Resort and British Columbia’s Kicking Horse, to its wildly successful Big Mountain Battle roster. Helly…
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Jetboil, Incorporated, innovator and leader in the outdoor cooking category, has expanded its Leadership Team, naming Steven Brooks as Chief Operating Officer and John Peretti as Director of Research and Development. Both share established tenures with the company, Brooks formerly as Chief Financial Officer and…
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K2 Skis, celebrating its 50th anniversary in 2012, today unveiled its 2013 K2 Ski Boot development project. Although the project was just announced, the development of a K2 branded boot has been in the works and kept quiet for the past 24 months. The K2…
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Switch Vision has been named the exclusive eyewear of the East Coast Adventure Racing Series (ECARS) founded by American Adventure Sports. The ECARS is the premiere Regional Adventure Racing (AR) Series in the United States. As part of the partnership between these two active and…
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For the first time ever, Burton is launching the Burton Mountain Festival tour, a completely new experience that offers riders a full day of FREE on-snow entertainment, including Burton 2012 product demos, live music, sponsor giveaways, mini parks for the smallest snowboarders and amateur snowboard…
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The Grand Traverse announced today its new partnerships with the GORE-TEX brand, beginning with the 2012 race. W. L. Gore & Associates, a leader in innovative fabric for outdoor clothing with its well known GORE-TEX brand, will be the new Grand Traverse title sponsor for the…
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G3 Boats has announced an updated on-line dealer product and sales training program for 2012, titled “Boat Camp.” Boat Camp serves as a 24/7 on-line training tool for G3 dealers in the U.S. and Canada, making it convenient for dealers to quickly bring their staff up…
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