Intrawest Resorts Holdings, Inc. (NYSE:SNOW), a leading North American mountain resort and adventure company, today announced that it has negotiated and entered into a definitive agreement to acquire the 50% interest in Blue Mountain Ski Resort (“Blue”) that it does not already own from Blue…
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Pratt Institute student Kai Lin was inspired by the structure of mountain goats’ hooves that allow them to scale almost-vertical walls in his design for a prosthetic leg made specifically for rock climbers and mountaineers. What began as a school project grew into a product…
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#SWfanVan engaging brand fanatics from Michigan to Tennessee In response to a 500-percent lift in engagement and 30-percent increase in overall fan and follower numbers on its social media channels over the last year, SmartWool launched its second, 100-percent crowd-sourced van tour on September 13,…
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To the ASP community, At the start of the 2015 season, we will change our name to the World Surf League (WSL). We’re making this change because we believe the new name is easier to understand, and gets us on a better track to serve…
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Unlike an automobile, recreational boats have special safety needs when it comes to refueling. Stern drive or inboard powered boats have closed engine compartments where volatile gasoline vapors don’t easily dissipate, and older gasoline powered boats are the riskiest to refuel as their brittle fuel…
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Canaima Outdoors, founder of Slackline Industries (SI), announces today a new partnership with YogaSlackers. YogaSlackers is a team of athletes, teachers and adventurers best known for their unique fusion of yoga and slacklining – YogaSlacking. Created in 2008 by Sam Salwei and Jason Magness the…
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Last week, Apple unveiled the iPhone 6 and consumers scrambled to pre-order the latest advancement from the company. But for the first time, the launch of the iPhone was not the day’s biggest news. Apple also announced its expansion into a new market—one that, until…
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To help celebrate the opening of its 30th store in France, IKEA went above and beyond typical promotion with the build of a rock wall made entirely of its own furniture. Organized like an apartment (a somewhat slanted apartment), the wall was open for the…
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A video was recently uploaded to YouTube by Oceano VideoSub that shows Canadian diver Brian Thompson freeing a manta ray that was tangled in a fishing net near Bat Islands, Costa Rica. The group—Thompson and Brazilians Thomaz Monteiro and Flavia Passaglia—were diving when they came across…
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A meeting was held with the International Olympic Committee and leaders from the parkour community recently, and was called “an informative and positive discussion” in a statement released by the IOC. Conversation revolved around whether or not the sport would be included in the Summer…
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