Sturm, Ruger & Company, Inc. (NYSE: RGR), is proud to announce the “Million Gun Challenge” to benefit the NRA. Ruger pledges to donate $1,000,000 to the NRA if one million new Ruger firearms are sold between the 2011 and 2012 NRA Shows.

“Our goal is to present the NRA with a check for one million dollars during the 141st NRA Annual Meeting in St. Louis next April,” said Ruger CEO Mike Fifer. “This substantial donation would reflect a record-breaking feat in the firearms industry, as we believe no company has every sold one million firearms in a 12-month period. With the help of our loyal customers, we hope to make history and to share that accomplishment with the NRA.”

To learn more about Ruger’s extensive line of American-made pistols, rifles, revolvers and shotguns, and to follow the progress of the “Million Gun Challenge,” visit www.Ruger.com or Facebook.com/Ruger.