Columbus, Georgia (June 15, 2011) – Realtree, NASCAR and Outdoor Channel announce the launch of a new program titled “Realtree’s NASCAR Outdoors.” Slated for a July 2011 debut on Outdoor Channel, “Realtree’s NASCAR Outdoors” will feature NASCAR drivers such as Dale Earnhardt, Jr., Tony Stewart, Kevin Harvick, Martin Truex, Jr., Clint Bowyer and others on a variety

of exciting hunts across North America. Viewers will get a true insider’s look at the NASCAR lifestyle, plus see all of the awesome hunting action these NASCAR drivers – as well as owners and crew members – enjoy in their brief time away from the track.
 
“Hunting is absolutely my number one passion when I am not racing,” said NASCAR team owner Richard Childress. “So many of my NASCAR friends share this same intensity for the hunting lifestyle, and all of us are proud to be able to help promote hunting as a vital part of our American heritage. Television shows such as ‘Realtree’s NASCAR Outdoors’ play an important role in this effort, and Realtree is at the forefront of this effort. I am glad to work with Bill Jordan and others at Realtree, Outdoor Channel and NASCAR in this important effort.”
 
“All of us at Realtree are committed to creating quality programming,” said Realtree’s Bill Jordan. “Our goal has always been to be true to hunting first – to respect our hunting heritage. We know that if we do this, and show the true excitement of the hunt, viewers will watch and appreciate our efforts. It’s great to partner with Outdoor Channel and NASCAR to reach so many people who enjoy the outdoor lifestyle.”
 
Realtree’s NASCAR Outdoors will air from July through December on Mondays at 11 p.m. (all times eastern), Thursdays at 9:30 p.m., Fridays at 5:30 a.m., and Saturdays at 10:30 a.m.

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Contact:

Dodd Clifton

Realtree Marketing

pr@realtree.com

800.992.9968