FLIPPIN, Ark. (July 28, 2011) – Ranger owners, tournament anglers and fans of the legendary boat brand can now shop for the latest Ranger-branded clothing, gear and accessories in one place, thanks to the newly redesigned RangerWear.com.

The redesigned site and online store, which went live on July 25, now gives shoppers the option of purchasing items from its expanded assortment of quality Ranger-branded items as well as Ranger Owners Group-branded merchandise, which was previously available only through a separate online store.

“We wanted to make it as easy as possible for customers to find the things they need, whether it’s a new Ranger sweatshirt, tournament jersey or even something to use on board their boat or tow vehicle,” said Ranger’s Vice President of Marketing, Bart Schad. “With the new site, everything is conveniently located in one place and offers a tremendous variety of new merchandise.”

The debut of the redesigned online store coincides with the release of new Ranger-branded products, ranging from apparel to accessories and boating/fishing-related gear. Site visitors will find an easy-to-use interface and navigation along with detail-rich product images and descriptions. Purchases can be easily made through the secure website and visitors can add products to their “wish list,” enabling them to share their favorite items with family and friends.  Live operator customer service will also be available at 800-848-3411 from 7am to 7pm (CST) Monday through Friday.

About Ranger Boats
Headquartered in Flippin, Ark., Ranger Boats is the nation’s largest manufacturer of premium fiberglass fishing boats, which include series of bass, multi-species, fish ‘n play and saltwater boats. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its commitment to building the highest-quality, strongest-performing boats on the water. For more information, go to www.rangerboats.com.