Minneapolis, Minn. (July 29, 2011) – Liddle Marketing Company is pleased to announce the next TESTRIDE™ stop will be in conjunction with the Marina Festival at the Escanaba Marina in Escanaba, Michigan. The public is invited to attend on Saturday, August 6th and Sunday, August 7th, from 10 a.m. to 3 p.m. Come early as the first 50 people receive a complimentary Rapala lure and all participants receive a complimentary TESTRIDE™ t-shirt.

Free TESTRIDE™ days allow consumers to experience features and benefits of new Evinrude-powered Ranger Boats on the water. “Pro-level anglers will be there with special TESTRIDE™ training and key product knowledge,” shared George Liddle of LMC. “That means customers get to see the latest gear and try the equipment out. With a pro sharing what they know about the products, it makes for a fun event. Even better—it’s free.” The U.P.’s favorite Ranger Boat models will be in the water, including the 621 and the 1850.

The staff and pro anglers enjoy it, too. “I love taking potential boat buyers out,” added TESTRIDE™ director George Feder. “We can showcase not just the boat and motor, but the full package—electronics and custom rigging. It is worth driving an hour to get to a TESTRIDE™ event. Folks will have a lot of fun and find it very educational.” New Dobyns Rods will also be highlighted.

Dealers appreciate being able to dovetail into the event with their products. “We love this kind of promotion through Evinrude and Ranger,” shared Wendy Heim of Pamps Outboards in Green Bay, the local Ranger Boats dealer. “We’re excited to have TESTRIDE™ come to Escanaba, and we hope lots of folks interested in taking a new Ranger out will stop by for the fun.”

It can definitely be worth one’s while in financial compensation. Up to $1500 in future boat purchase incentives are available just for taking a TESTRIDE™.

See www.liddlemarketingcompany.com for complete details. LMC is proud of the sponsor relationship for TESTRIDE™ with Evinrude Outboards, Ranger Boats, Humminbird, Minn Kota, Dobyns Rods and Rapala.

For additional information contact
George Liddle at 612-961-4734
or e-mail: george.liddle@liddlesales.com