NORTH VANCOUVER, Canada (Aug 4, 2011) – Ryders Eyewear, the premier manufacturer of high-performance eyewear, today announced the launch of their new website at www.ryderseyewear.com, that reflects the fresh look of a company 25 years young.

Designed tell the tell the Ryders Eyewear story and the company’s core beliefs, the new website details the brand’s history and culture and maps out its direction with an increased focus on technology, highlighting  the commitment to designing great sunglasses and goggles for bike, run and the outdoor lifestyle.

The new website is substantially more content rich, with unique content and functionality for each user group (consumers, dealers and media), built-in social media features and a new ecommerce catalogue.

Notable site features include a sunglass selector tool, an online catalogue and e-commerce store, and a community section with a vibrant blog, image gallery, athlete profile pages and an event listing.  Dealers will benefit from a comprehensive resource centre that includes POP materials, catalogs, logos, etc.

The site was developed with the team at Bare Advertising & Communications whose experience helped build a site that is strategically goal-focused and built with the right tools to efficiently manage the site on an ongoing basis.

Stated Director of Marketing Tara Wilkinson, “Our new website enables us to connect with our customers online in a much more powerful way, which takes our customer service to another level. It is also a much truer reflection of who we are and what we stand for. The momentum is really building for us on many fronts and the web is a big part of that. It’s exciting.”

The website revamp follows on the heels of the new brand identity and logo which launched earlier this year.

For more information on Ryders Eyewear, please visit www.ryderseyewear.com.

About Ryders Eyewear:

Based in adrenaline sport mecca North Vancouver, British Columbia, Ryders Eyewear puts their backyard to good use testing the endurance and performance attributes of their eyewear products.  Ryders is the leading provider of quality performance eyewear at an amazing value in the biking, winter sports and lifestyle categories.  For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Devon Sibole at devon@outsidepr.com or 415.561.6267.