The Life is good Company (http://www.lifeisgood.com), the Boston-based apparel and lifestyle brand that spreads the power of optimism, and Synergy Sportz (http://www.yukoncharlies.com) (d/b/a Yukon Charlie’s), an industry leader in delivering premium-quality snowshoes and other recreational products, have entered into a business relationship via a multi-year licensing agreement in the Outdoor Fun and Games category. The relationship leverages their respective strengths and shared values to drive growth and further the mission of both organizations. The licensing deal will lead to the production and distribution of a wide variety of Life is good branded Outdoor Fun and Games products throughout the United States and Canada.

The first new collection of products will be available in June, 2012 in time for the Fall 2012 season. It will be distributed through Life is good retail stores, Life is good’s online store (http://www.lifeisgood.com), over 100 independently-owned Genuine Neighborhood Shoppes that carry a full line of Life is good products, as well as new and existing Life is good specialty retail customers. Initially, the licensed products will include the following categories and offerings:

• Backyard: Bocce, horseshoes, croquet, washer toss, and ladder ball
• Beach: Boogie Boards, paddle ball, water balls, beach balls, flying discs, and soft pack coolers
• Winter: Sleds, snow tubes, snow shoes and poles.
• Subsequent products will include badminton, volleyball, beach chairs and umbrellas, snorkel sets, kites, snowboards, and much more.

The agreement includes the commitment to a strong collaborative effort in product development, sales and marketing between the two organizations. In addition, understanding the central importance of Life is good’s social mission, Synergy Sportz will provide significant support for the Life is good Kids Foundation (http://ligplaymakers.org), whose mission is to help kids overcome life-threatening challenges through joyful, transformative play. With the agreement, Synergy Sportz becomes a proud sponsor of the Foundation, providing annual contributions and hands-on management of the popular games component of the Life is good Festival (http://www.lifeisgood.com/festivals), a nationally-recognized outdoor event and major fundraiser for the Foundation.

“This first best-in-class partnership with Synergy Sportz comes in a perfect category for us – outdoor fun and games,” said Bert Jacobs, chief executive optimist for Life is good. “Both of our organizations are not only totally dedicated to producing premium products together, we are also passionately committed to helping children overcome life-threatening challenges.”

“We are excited and honored with the opportunity to work with such a great company like Life is good,” said Dan Roy, co-owner of Synergy Sportz. “The Life is good brand has such a unique and compelling message of optimism and fun, and we are looking forward to working together to introduce new outdoor products that everyone can enjoy. The overall mission of the Life is good Kids Foundation and our ability to participate in a meaningful way is one of the most rewarding aspects of this partnership, and we look forward to making a difference in every way that we can.”

The partnership arrangement with Synergy Sportz is the first in what Life is good anticipates will be a series of strategic partnerships with best-in-class companies. While continuing to control all aspects of the apparel business it began in 1994, Life is good sees the opportunity for significant expansion into a variety of new product categories through such best-in-class partnerships.

About The Life is good Company

The Life is good Company, based in Boston, MA, spreads the power of optimism through its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges. Jake, the brand’s cultural hero with the contagious smile, reminds all who see him that optimism is healthy and empowering. More than $6.5 million has been raised to date for children in need, principally through Life is good Festivals and the 100% of profits that The Life is good Company donates to the Life is good Kids Foundation from nationwide sales of select products. For more information on Life is good, please visit http://www.lifeisgood.com.

About Synergy Sportz

Synergy Sportz, which also does business under the name Yukon Charlie’s, was started in 1996 and is based in Pocasset, MA. Originally established with a goal to bring high quality, affordable snowshoes to the consumer market, Synergy Sportz has since grown to into one of the largest snowshoe companies in the world. Over the past few years, Synergy has expanded its vision as a more diversified outdoor products company with entry into several new categories including winter sleds, trekking poles, backyard games, and kayak accessories. For more information, please visit http://www.yukoncharlies.com.