GeoPalz, innovator of kid-friendly pedometers and a family fitness incentive program, is excited to announce its partnership with Whole Foods Market. GeoPalz will line shelves in more than 60 Whole Foods Market stores throughout the Rocky Mountain and mid-Atlantic regions.

Along with distributing promotional flyers and hosting in-store GeoPalz demos, Whole Foods Market will showcase GeoPalz in its “Back to School Essentials” displays within the stores. The store’s team members will be active participants in the GeoPalz program. Each will wear a button encouraging shoppers to, “Ask me how many steps I’ve taken!”

Steps recorded by GeoPalz convert into points, which are then tallied on the GeoPalz website and redeemed for prizes, including gift cards donated by Whole Foods Market.

“We are incredibly happy about this partnership, and look forward to our work with Whole Foods Market,” says GeoPalz CEO Rich Schmelzer. “Similar to Whole Foods, our mission at GeoPalz is to support the growth of healthy families, and this partnership is the perfect way to encourage both eating well and staying active.”

Whole Foods Market is rolling out GeoPalz 2D pendulum pedometers that are worn on the hip and are available in 24 kid-friendly designs specifically for children ages five and older. GeoPalz motivates children and their families to be active by converting their steps into points for redemption of free activity-based products, sports equipment and outdoor toys at the GeoPalz website. Families can get moving by registering together on the site using GeoPalz and other fitness tools from third party companies.

GeoPalz is a family-owned business founded in 2008 by Rich and Sheri Schmelzer and Alexandra O’Leary, the creators of Jibbitz™. As parents, the creators of GeoPalz wanted their mission to align with current and developing national campaigns to fight childhood obesity by encouraging youth to lead active lifestyles. GeoPalz kid-friendly pedometers feature unique, fun designs and a safe online community that motivates children by converting physical activity and “vigorous activity points” which can be redeemed for free, gift cards, activity-based toys and awards. www.geopalz.com – www.facebook.com/GeoPalz – www.twitter.com/GeoPalz