Bozeman, Mont. (August 31, 2011) – Teko Socks, an innovative leader in both performance and sustainable socks, announced today that Brian Erickson is the new force behind sales representation for the Alaska market, effective immediately.

Erickson is a veteran in the field, with more than 12 years experience, 10 of those as an independent for the Alaska market exclusively. Erickson looks to align himself with high-quality brands that support the specialty outdoor, Nordic and hunting markets. He currently represents a select group of industry leaders including Atomic Nordic, Swix, and Baladeo.

“I am excited about the opportunity to work with a brand that shares my passion for sustainability in business,” Erickson said. “The fact that Teko monitors their impact from raw materials and production to the packaged product shows their commitment to doing the right thing; not to mention that they are some of the best performance socks currently on the market.“

“Teko is dedicated to providing the best possible socks and services to all of our committed retailers in the outdoor, lifestyle and hunting markets,” says Greg Garrigues, President Teko-USA. “As we continue to move the performance sock category forward, with our recent launch of our US made merino based multi-fiber SIN3RGI sock collections, we are well equipped to provide the soundly designed durable and functional socks that consumers are asking for. Our growing rep force will provide the much-needed support to help our retailers reach the next level of success with Teko Socks. Not to mention, we love Alaska, and are thrilled to provide our friends there such a great product.”

To contact Brian Erickson, he can be reached at brianerickson@alaska.com