Austin, TX., September 20th, 2011 – Austin Canoe and Kayak (ACK), today announced the implementation of @ack.com, an in-store consumer oriented kiosk. The kiosk expands all ACK stores with access to a larger assortment of products, which can be shipped to the customer’s door the next day. It provides users, including store employees, access to product specific information, fit guides and additional vendor information — all from the sales floor.

@ack.com was also designed to serve as a portal of valuable paddling and other outdoor related information such as river flows, tides, currents, weather and even fishing reports. Additionally, the kiosk serves as a point of communication for the customer detailing company specific news and events.

“We are a customer-driven business and having to tell a customer we don’t have an item in stock is something we don’t take lightly,” said Chris Hackerd, VP Store Operations, “with the implementation of @ack.com, customers can conveniently purchase products through our website, at their own leisure and within a day, get their products at home or at the office.”

Peter Messana, Austin Canoe and Kayak CEO, added: “Making our expansive online selection available to all of our customers, whether at home or in our stores was our first priority — providing them with a wealth of knowledge was the icing on the cake.”

The kiosks are now available at all Austin Canoe and Kayak stores in Austin, Houston and San Marcos, Texas.

About Austin Canoe and Kayak

Founded over 20 years ago, Austin Canoe and Kayak (ACK) is an award-winning paddlesports and outdoor retailer based out of Central Texas dedicated to providing exceptional customer service and the widest selection of paddlesports and outdoor equipment. ACK operates three physical retail shops in Austin, San Marcos and Houston, Texas and an online store at www.AustinKayak.com.

If you’d like more information about this topic, or to schedule an interview with Austin Canoe and Kayak, please call Roland Jimenez at 512.687.3010, or email pr@austinkayak.com.