Nikon has announced an early launch of a new 2012 model into its venerable Monarch ATB family. The all-new MONARCH 3 All Terrain Binocular, available in 10×42 and 8×42 versions, will be on the shelves of select retailers mid-September, 2011.

Developed as “The Benchmark of Performance,” the MONARCH 3 was engineered to maximize time in the field with bright, high-contrast, high-resolution optics that are built into an ultra-rugged, waterproof and fogproof body. Featuring fully multicoated Nikon Eco-Glass lenses and phase-corrected, high-reflective silver alloy multilayer prism coatings, MONARCH 3 provides superb light transmission and resolution for dawn to dusk glassing. Long eye relief–24.1mm in the 8×42 and 17.4mm in the 10×42-combined with multi-click turn-and-slide rubber eyecups, makes the MONARCH 3 extremely user-friendly and suited for virtually any hunting situation.

Weighing-in at just 24.7 ounces (10×42 model), the MONARCH 3 is fully rubber armored for maximum durability and wet-or-dry grip and includes unique, flip-down rubber lens covers to protect the 42mm objective lenses from scratches and dirt.

Now available, the new MONARCH 3 arrives just in time for fall hunting seasons. Suggested retail price for the 8×42 is $229.95 and $249.95 for the 10×42 model. The MONARCH 3 is backed by Nikon’s 25-year limited warranty and No-Fault Repair/Replacement Policy.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

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