ISIS, the leading women’s active outdoor apparel brand, has launched a new redesign of www.ISISforWomen.com to provide a better online experience for their customers and the growing ISIS community. Created in conjunction with Boulder, CO-based Internet design firm, Mapleton Hill, the ISIS website makeover is fun, fresh, and feminine while also providing modern features and functionality to be more shopper friendly.

“The website makeover allows online ISIS shoppers to easily navigate through the site with its updated search and filter options,” notes Sue Timbo, Director of Marketing. “The new modern functionality blended with fresh new photography and imagery simplifies the shopping experience and really aids the ISIS women.”

The website makeover will debut the new Fall collection that delivers not only a range of new performance fabrics and styles, but also an array of vibrant, feminine color offerings inspired by striking outdoor settings. From seamless intimates to performance gear, the new lineup details both technical and tailored and includes the return of many ISIS customer favorites, as well as new exciting surprises. The new photography on the website will give consumers a better glimpse at the detailed product features and the fit of the women’s only brand.

In addition to updated navigation features, www.ISISforWomen.com will continue to build its group of online supporters by providing more links to social media sites and giving ISIS women a community where they can share their adventures, personal experiences and tips.

About ISIS
ISIS creates clothes that make it easy for women to get outdoors and get more from the outdoors. From highly technical jackets and pants, to sophisticated silhouettes, versatile fabrics and playful details, ISIS makes performance apparel that helps women stay comfortable and beautiful.  For the woman who uses the outdoors for challenge, recreation and restoration, ISIS fits who you are. ISIS can be found at outdoor specialty retailers nationwide and at www.isisforwomen.com.