Sundance, UT – SNOCRU launches to the Android Market the snows ports industry’s first mobile App that allows users to see and connect with each other at all resorts worldwide. This is accomplished through both network and GPS capabilities while the App’s feature list focuses on encompassing the entire mountain experience.

“There are snow Apps out there that do one thing or the other,” says Ed Lewis, SNOCRU visionary and founder. “The idea we kept coming back to with SNOCRU was to create a complete lifestyle tool—one App to rule them all.”

And SNOCRU does just that, for free. The principal function of SNOCRU is to allow users to see other ‘CRU’ members in proximity to their location and – depending on privacy settings – allow people to connect through an instant chat function (plus phone or email). Users create their own CRU by adding contacts from their address book or searching for other users on the platform. A proprietary Newsfeed keeps a user’s CRU up-to-date.

“This central feature allows users to see each other on the mountain, meet up and shred in real time,” adds Steve Metcalf, SNOCRU partner and snowsports industry veteran. “This is the very essence of the micro social movement. We’ve created a social network for people of similar interests and include everything they need to enhance that experience.”

To this end, SNOCRU provides snow conditions and information from over 1,500 resorts worldwide and allows users to track their speed, elevation and number of runs in a day. Users can also choose their favorite resorts to monitor, see local resort results, as well as check the global ‘Top 15’ snow totals. The unique ‘Near Me’ function – powered by Google Places – finds the closest shop, ATM, bar or pizza joint in an instant. Users can also share comments, updates and photos from SNOCRU on traditional Facebook and Twitter social media channels.

Over a year in development, SNOCRU represents a new chapter for App development in the snowsports world. Its primary goal is to be the ultimate road trip or resort companion. In addition, the platform is scalable for other brands and resorts.

“SNOCRU is both a brand and a platform for all of snowsports to take part in,” says Lewis. “If there are resorts or brands that want to engage their own audience directly without spending a ton of money on research and development, the SNOCRU platform is easily customized to reflect their brand identity and community.”

SNOCRU is also currently available at no charge in the Apple App Store and is compatible with all versions of the iPhone and iPad.

For more information on SNOCRU, please visit www.snocru.com.
SNOCRU LLC is a leading digital app development company based in Sundance, UT. Partnership inquiries should be directed to Ed Lewis, elewis@snocru.com.