Jetboil, the leading designer and manufacturer of revolutionary outdoor cooking systems, announced today the company has retained Jackson Hole public relations agency Denny, ink. to manage its public relations efforts.

Effective January 1st, Denny, ink. will oversee all public relations initiatives for the innovative cookware company, including media outreach, strategic communications counsel and social marketing support for Jetboils’s premium backcountry cooking systems and accessories.

“Denny, ink is a great match for Jetboil,” said Perry Dowst, co-founder and CEO of Jetboil. “After a thorough review of agencies large and small, we feel Denny, ink’s knowledge of the market, their creative approach and their passion for the outdoors will help us move into the critical next phase of our brand. We’re confident their experience in helping brands connect with media, consumers and specialty retail partners will allow Jetboil to maximize the awareness of our products through all aspects of media.”

Working closely with the Jetboil marketing and leadership team, Denny, ink. will act as an extension of the company to deliver genuine product stories for the brand. The effort kicks off at the Outdoor Retailer trade show in Salt Lake City on January 19, 2012, where Jetboil will debut its latest collection of backcountry cooking systems at Booth #22009.