White Sierra Inc., an outdoor apparel brand dedicated to delivering performance apparel at value prices, brings its expanded Fall 2012 apparel collection to the Outdoor Retailer Winter Market trade show in Salt Lake City, January 19-22. Drop by booth #19033 to review the entire line – of which over half the styles are new.

“White Sierra is helping more and more consumers get outside and enjoy being on the mountain by offering an expanded line of easy to wear apparel and outerwear that’s also easy on the wallet,” said Kevin Hobday, Vice President of Sales at White Sierra, Inc. “These accessible offerings not only help the industry grow but they also challenge the industry on value-driven merchandising.”

White Sierra addresses trends in the marketplace by offering traditional outdoor pieces in a variety of casual silhouettes at affordable prices. For example, White Sierra reinterprets the classic technical fleece to offer warm, easy to wear fashion opportunities such as the peacoat-inspired styling of the Women’s Kavina Coat. Expanded fleece offerings also include new textures such as Highlander Sherpa, Kodiak Fleece, and Microtek Fleece.

New softshell silhouettes also compliment the line, such as the South Shore Hooded Softshell, a waterproof breathable hooded softshell with a patchwork fleece-lined hoody for added comfort and warmth on the slopes.

White Sierra also delivers on-snow performance in a variety of styles that look just as trend-right in an urban environment. Earthy color tones dominate the men’s line, with the addition of twills, plaid, and patchwork tweeds.  Women will enjoy the new collection of plush fabrics, embossings and textures ignited with new colors to brighten any wardrobe like Deep Purple, Harbor Teal, Honeysuckle, Kermit, Blueberry, and Aqua Green.

Jacket systems continue to be a mainstay for White Sierra with plenty of new styles to meet today’s trends on the mountain in any kind of weather.

The line-up of new styles from White Sierra is testament to its commitment to designing apparel that delivers strong retailer margins to its outdoor specialty retail partners. Drop by the new White Sierra booth (located at #19033), featuring an outdoor-inspired A-frame with warn, natural hardwoods.

What follows are key new styles that exemplify the Fall 2012 collection:

Women’s Kavina- A fleece jacket styled in a pea-coat silhouette for traipsing around the city.  Button front asymmetric closure and contrast color top-stitching adds visual interest. Includes front hand warmer pockets.

Women’s Cozy Hoody (also available in Youth and Toddler sizes)– We took the signature White Sierra Cozy Fleece, with the popular sheared high loft pile fleece fabric, and turned it into a hoody for maximum coziness. Includes front hand warmer pockets.

Women’s Betty 3 in 1 Jacket – Stylish women’s silhouette with decorative stitching and quilting detail on the sides. Soft, yet waterproof breathable Sierra Cloth Twill fabric, 3 in 1 systems compatible. Includes zip off hood for extra protection when you need it and adjustable draw cord hem and cuffs

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Men’s South Shore Softshell – Laminated waterproof/breathable Softshell technology with plaid fleece adding internal color pop and increased warmth. Attached hood adds extra protection from the elements. Zip-secure chest pocket and hand warmer pockets to store your goodies.

Men’s Plain Morain Hoodie – A lined, hoody-style jacket with plaid print makes for a handsome look that’s bound to be a favorite layering piece. 300-weight brushed fleece on the face and lining.  Front hand warmer pockets and an attached hood adds protection from the elements.

Men’s Back Country Insulated Jacket- The warmest jacket in White Sierra’s Fall 2012 collection with 120g synthetic Sierra Loft fill. Sierra Loft allows for more warmth without the weight of traditional polyester insulations, and maintains its loft even when wet. Includes waterproof/breathable fabric and a zip-off insulated hood for extra protection when you need it. Zip-secure chest pocket stores your goodies and valuables. Contrast color pop on chest zipper and lining.