National Safety Awareness Week returns to Vail, Jan. 14-20, encouraging skiers and snowboarders, guests and employees, to “Play It Safe. Play all Season,” referring to Vail Resorts’ enhanced slope safety campaign. The new, comprehensive campaign is aimed at addressing slope safety by communicating to guests how they can ski and snowboard more responsibly and still have a great time.

The resort, which has been recognized by the National Ski Areas Association (NSAA) for its safety efforts for more than a decade, also plans to continue highlighting the importance of always abiding by “Your Responsibility Code” on the slopes. Vail will host various events and activities throughout Safety Week to effectively promote and communicate the importance of slope safety to guests and employees.

“This season, the intent is to keep communications simple and straightforward for our guests and employees alike with daily activities and events that tie directly back to Vail Resorts safety campaign, ‘Play It Safe. Play All Season,’” said Bob Cox, manager of Vail’s Mountain Safety team. “The new campaign has been implemented across all six Vail Resorts mountains and is something guests and employees should be aware of throughout National Safety Awareness Week and every day of the year.”

Also new last season, Vail Mountain has created signs with “Your Responsibility Code” in Spanish, German and Portuguese to help communicate with international guests. Signs in other languages will be added as available.

Guests can join staff from Vail Mountain Safety, Vail Ski Patrol and Community Guest Service at the Vail Mountain Safety Tent in Lionshead daily from 9-11 a.m. to pick up safety giveaways, brush up on ski culture and history and get a photo taken with Pork Chop the Safety Pig or one of Vail’s avalanche rescue dogs, Henry, Mookie or Rocky. Guests can also participate in daily sweeps with Vail Ski Patrol by signing up at Patrol Headquarters, located at the top of the Mountaintop Express Lift (#4).