Austin Canoe and Kayak (ACK), announces the acceptance of the SNEWS/Backpacker “Best Online Retailer” award.

The award recognizes retailers who embody the spirit of entrepreneurship and who serve as visionaries for the outdoor market and leaders of the communities they serve.

“We are honored to have won this award, going up against the likes of larger companies such as REI and Backcountry.com makes this award extra special to us,” said Peter Messana, Austin Canoe and Kayak CEO, “it’s a validation that we are providing the best possible service to our customers and we look forward to continuing to deliver this service.”

Steve Messana, Austin Canoe and Kayak President, added: “We are proud of our entire staff for making this possible and most of all, we are grateful for those who voted for us. This award combined with the massive expansion of our product offering is legitimizing ACK as a full fledged outdoor adventure retailer.”

The winners were announced at an industry ceremony hosted by SNEWS, Backpacker and program sponsor Horny Toad during the 2012 Winter Outdoor Retailer Show on Thursday, January 19th, 2012 in Salt Lake City, Utah.