Pacific Palisades, CA– Protect Our Winters (POW) was named “Company of the Year” at the inaugural Avalaunch Winter Market Awards presented by Outdoor Retailer. The awards took place during ORWM12 in Salt Lake City last week.

“This award validates our mission and shows that the winter community supports our actions,” comments Chris Steinkamp, POW’s Executive Director. “There are a lot of great companies in snowsports and while revenue is one benchmark, it’s great to see success being redefined and equal consideration given to companies that are focused on doing good.”

For the “Company of the Year” award, judging criteria extends beyond the bottom line and includes philanthropic endeavors and stewardship initiatives. Consideration is given to projecting a philosophy that is in alliance with the winter recreational community. The awards are in collaboration with Outdoor Retailer and are created to honor those who have broken new ground in the snow sports industry. Winners are selected by industry peers who voted during the Outdoor Retailer show last week. Additionally, Jeremy Jones, POW Founder, won “Ambassador of the Year” for the inaugural Avalaunch WMA’S (Winter Market Awards).

“I can’t think of a company more deserving than POW,” explains Avalaunch’s Tate Chamberlain. “Education and discussion are invaluable when it comes to protecting our winters and influencing how we act in everyday life. We’re excited to see what mountains Jeremy Jones and crew will overcome this year and beyond.”

About Protect Our Winters

Protect Our Winters is the environmental center point of the winter sports community, united towards a common goal of reducing climate change’s effects on our sport and local mountain communities. With over 40,000 supporters worldwide, POW re-invests contributions in educational initiatives, activism and supporting community-based initiatives that have tangible results. For more information, visit protectwinters.org.