Carl Zeiss Sports Optics, long known for its industry-leading, limited lifetime transferrable warranty, proudly introduces a “No-Fault Policy”.  This policy rollout is being initially offered to customers who purchase any new CONQUEST HD Binocular or CONQUEST Duralyt Riflescope from authorized ZEISS dealers in theUnited StatesorCanada.  Under this new No-Fault Policy, Zeiss will repair or replace any of these new models for free for the first five years of ownership if they are damaged during normal and intended use.

“This policy is being introduced at a time when customer service expectations are at their highest level in history. Asking consumers to pay for a repair soon after they have just invested a considerable amount of money for a high quality product is simply no longer acceptable.  We are the leader in premium optical technology, and we will lead the premium optical industry with world-class customer service,” said Michael A. Jensen, President of Carl Zeiss Sports Optics.  “Anybody who purchases equipment at this quality level always takes great care of it.  However, those of us who are serious hunters and birders are hard on our optics, and accidents happen.  This new policy simply allows those who purchase CONQUEST HD or CONQUEST Duralyt products to pursue their passion with extra peace of mind and maximize the enjoyment of their ZEISS experience.”

Customers must register all new CONQUEST HD Binoculars and CONQUEST Duralyt Riflescopes with Zeiss within 60-days of purchase to qualify for the No-Fault Policy and are then covered for five years from the initial date of purchase.   To register these products online, visit www.zeiss.com/register.  This No-Fault Policy is in addition to the limited lifetime transferrable warranty.  The new policy is available for original owners only and is not transferrable.