The Coleman Company, Inc. has partnered with National Wildlife Federation to become a national sponsor of Great American Backyard Campout. As part of its sponsorship, Coleman will be inviting families across the nation to get outside during the annual camping-focused event on June 23, 2012.

Great American Backyard Campout is part of National Wildlife Federation’s “Be Out There” movement, which is designed to provide tools that inspire parents and children to spend time in the outdoors.

“The partnership between Coleman and National Wildlife Federation immediately felt like a natural fit for both of our organizations,” said Robert Marcovitch, president and CEO of Coleman. “We share a common goal of inviting families to engage with the outdoors, while providing them with the resources and equipment that enhances the outdoor experience.”

To make backyard camping even simpler, Coleman and its retail partners are working together to provide campers with high-quality, easy-to-use gear, like the award-winning Instant Tent, which can be pitched in less than a minute.

“Coleman stands for more than outdoor products – we are about the genuine connections and the memories made while families and friends enjoy themselves in the outdoors,” said David Allen, senior vice president of sales and marketing for Coleman. “Getting together in the outdoors is a great way for families to bond and it remains a positive, healthy and financially accessible escape from our busy day-to-day lifestyles.”

Meri-Margaret Deoudes, Vice President of Strategic Alliances for National Wildlife Federation, said, “National Wildlife Federation is pleased to have Coleman partner with Great American Backyard Campout. With their support, we can engage more parents with this family- friendly outdoor activity to create healthy, happy children.”

To learn more about Coleman and Great American Backyard Campout, visit ColemanBackyardCampout.com or facebook.com/colemanusa.