Bear Naked® announces its official sponsorship of mogul star Hannah Kearney and slopestyle snowboarder Chas Guldemond. Olympic hopefuls Hannah and Chas will represent the brand on their journey to the Sochi 2014 Olympic Winter Games http://www.olympic.org/, including Team USA’s Road To Sochi events.

Fueled by Bear Naked granola and cookies, Chas and Hannah are taking their experiences to the next level this winter and inspiring others to do the same. With Chas and Hannah, Bear Naked will challenge snow lovers, powder hounds and adventurers to “One Up” their winter antics by sharing pics and videos online with the #OneUpIt challenge hashtag.

Starting in January, follow Bear Naked on Facebook (Facebook.com/LiveBN), Twitter (@LiveBearNaked) and Instagram (@LiveBearNaked) to learn how to One Up your winter experiences and participate in the #OneUpIt challenge.

Meet Chas Guldemond – Snowboard Slopestyle Chas earned his place as one of the biggest names in snowboarding when he transformed slopestyle snowboarding and became the first rider to land a 1440 in a slopestyle competition. He recently won gold at the 2013 U.S. Grand Prix.

“I’m stoked to team up with Bear Naked as I work toward my first Olympic Games,” said Chas Guldemond, slopestyle snowboarder and 2014 Olympic hopeful. “Bear Naked Fit Triple Berry Crunch and Bear Naked Peak® Protein granola are my go-to snacks when fueling up for long days on the mountain.”

Meet Hannah Kearney – Freestyle (moguls) Since first putting on skis at the age of two, Hannah has competed in two Olympic Winter Games. At the 2010 Olympic Winter Games, she etched her name in the history books by winning an Olympic gold medal. Hannah fuels up with Bear Naked Peak Protein granola and Bear Naked Maple Pecan granola.

“I eat Bear Naked granola when I need energy–plus I love that the granola has all natural ingredients that I can see,” said Hannah Kearney, mogul freestyle skier.

“Chas and Hannah are ideal partners for us,” said John King, Bear Naked marketing director. “They know that eating natural ingredients, like those in Bear Naked granola, can fuel their epic winter adventures.”

Live Bear Naked Catch Bear Naked at the Road to Sochi Tour events, which bring together Team USA and its fans. Following the 100 Days Out celebration in New York’s Times Square, the Road to Sochi tour will hit the road.

Logo courtesy Bear Naked