Fifty dogs are expected to participate in this year’s Surf Dog competition, which will be held on July 13, 2014 in Imperial Beach, CA, adjacent to the pier. Always a crowd favorite, thousands of spectators from across the U.S. will join in on the fun.

“As a San Diego-based company, we are excited to be able to host such a fantastic event that not only embodies our local surf culture, but provides a fun day of bonding for pet and pet parents,” says Evan Harding, Director of Marketing for Unleashed by Petco.

The event, which runs from 11 a.m. to 2 p.m., will include a dog park, treats for both dogs and humans and a dog wash station. Animal care experts will also be on hand to ensure all participants are kept safe.

This is the first year Unleashed by Petco will take the reins from Loews, who hosted the event for the past eight years. The competition will look similar to the great event that has been a staple in San Diego for years, but Unleashed by Petco is hoping to really take things to the next level while carrying on the Surf Dog tradition with the same sentiment and pride.

For the first time the event will benefit the San Diego Humane Society. Those who are interested in participating can register at www.unleashedbypetco.com/surfdog.

Logo courtesy Unleashed by Petco