With winter fast approaching, it’s time to start the ski style conversation. Whether you’re carving down the slopes or hitting the town, Dare 2b’s new men’s apparel will keep you warm, comfortable, and looking great. This line embodies the transition from slopes to après to everyday. Here is a quick look at what is to come this fall.

Dare 2b, one of the U.K.’s hottest young snow and ski brands, expands its U.S offering in 2014 with the introduction of breathable, waterproof and full stretch shells across their classic Ski Sport, Free Ski and Urban collections.

Ski Sport

At the base of all good gear is a solid framework. Dare 2b is introducing the Framework Jacket, a shell made to keep you dryer inside and out. It’s Polyester 4 way stretch fabric, along with detachable snow skirt, make it a great companion for high exertion and tough weather situations. Other features include taped seams, detachable hood, chin guard, magnetic closure to storm flap, two-way underarm ventilation zippers and part mesh, part polyester taffeta lining. Multiple pockets including a use-through phone/MP3 pocket. Available in Lime Zest/Key Lime, and Black in sizes XS-XXXL. MSRP $170.

Soft to the touch but bombproof in the snow, the Valiant Jacket never fails to impress. The waterproof, breathable jacket features a textured 4-way stretch fabric exterior, DWR finish, taped seams, ventilation zips, detachable snow skirt, inner cuffs with thumb loops, and tons of pockets – including a use-through pocket for MP3/phone. Available in Fairway Green or Smokey Grey Marl in sizes XS-XXXL. MSRP $325

Urban

Street style with mountain performance, the Gallant Jacket is ready for a full day on the slopes or an epic city storm. Textured Ared 800 fabric, high loft polyester insulation, warm touch scrim insulated lining and Sherpa fleece hood lining. Other features include magnetic closure storm flap, articulated sleeves, adjustable cuffs and detachable snow skirt. Multiple pockets include use-through mobile phone pocket. Available in Brown Rubber, Mid Grey and Airforce Blue in sizes XS-XXXL. MSRP $200.

Combining a stylish look with best-in-class technologies like Ared 4-way stretch fabric and magnetic closures, the Prominent Jacket is sure to be a favorite with guys who won’t sacrifice fashion for function. Other features include underarm ventilation zips, articulated sleeve design, inner ribbed collar and cuff, warm touch scrim quilted lining as well as a detachable snow skirt with stretch panel and gel gripper tape. Available in sizes XS-XXXL in Ebony Grey. MSRP $250.

Free Ski

The waterproof and breathable Standout Pants feature taped seams to ensure wearers stay dry while carving down the mountain. Multiple pockets keep valuables safe and dry too. Available in Skydiver Blue, Fairway Green and Black in sizes S-XXXL. MSRP $100.

Contact:

Tara Coyle – Terra PR
Tarac@terrapublicrelations.com
307-733-8777

Images courtesy Dare 2b