Technical outdoor apparel and backpack brand, Bergans of Norway announced staffing changes and expansion of its North American subsidiary, Bergans USA. The company has hired Ryan Pennock as customer service manager and added 4,000-square-feet to its Longmont, CO facility.

The 106-year old Norwegian company opened Bergans USA, a wholly owned subsidiary, in January 2012, and the company has seen significant expansion of its dealer base and 75+ percent average sales growth per year.

“We are excited to have Ryan join our team; as the Bergans brand continues to grow in North America, we continue to focus on servicing our dealer, customer, and reps in the best way possible,” explains, Bergans USA VP of Sales and Marketing Keith Patterson.

Pennock comes to Bergans with in-depth experience in sales and retail management. He most recently managed select GoLite stores in the Denver area. Prior to GoLite, he worked at Sierra Trading Post as a gear and product specialist.

“With the amount of resources available to retailers and consumers, and competition at an all-time high, if people don’t feel taken care of they’ll simply move on,” said Pennock. “At Bergans that’s not something we’re necessarily worried about, it’s more of a challenge we are prepared to meet head on. We are going to refine and personalize our approach; focusing on the individual. A tailored customer service experience is our goal.”

In addition, Bergans USA has added 4,000-square-feet to its existing facility. The expansion includes a new dealer showroom and more warehousing space to accommodate its growing inventory to support the company’s sales increases.

To learn more about Bergans and its products, go to www.bergans.com. For North American sales questions, contact Keith Patterson at keith.patterson@bergans.com.

Contact

Bergans USA
Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com
Beth Cochran, What’s UP PR, 406.579.7909(cell), cochran@whatsuppr.com

Bergans of Norway
Christoph Centmayer, o: +47-40 62 40 99, christoph.centmayer@bergans.no

Logo courtesy Bergans USA