OGIO International Inc., a leading lifestyle bag designer with a strong sports heritage, wanted to create a backpack that combined the aggressive styling of an adventure sports enthusiast with the rugged styling of an outdoor enthusiast.  Its two new bags the Throttle and Clutch, deliver on both form and function and will appeal to an outdoor sport consumer that wants a dual purpose pack that will perform as well outdoors as it will for everyday work and travel.

These two design innovations offer a unique adrenaline-inspired pack for this growing demographic and will allow OGIO to expand its distribution into more outdoor sports channels looking for distinctive styles that will appeal to new customers.

Throttle and Clutch are both engineered with high performance rip stop coated materials that will provide water resistance to survive your most extreme adventures. The Throttle is designed as a dual purpose top loading pack-duffle and provides 28L of storage, while the Clutch caters to the minimalist urban commuter at 21L.

Throttle Features Include:

• An external access hanging padded computer sleeve, tablet sleeve and phone pocket with a water resistant rain hood
• Two additional external side pockets to stash away beverages or other small items
• A large front zippered pocket and top loading main volume entry for clothes, electronics and more
• An alternative dedicated fleece-lined electronics pocket for GPS systems, cell phones or cameras
• A two-way adjustable sternum strap for maximum comfort over long periods of time
• Designed in a slate blue, stealth black, navy green or burnt orange

Clutch Features Include:

• A large main volume compartment for all travel goods
• An interior padded laptop sleeve to keep your electronics protected
• An aluminum zipper for ultimate durability from rain, and quick access to belongings
• A two-way adjustable sternum strap for maximum comfort over long periods of time
• Also designed in a slate blue, stealth black, navy green or burnt orange

“At OGIO, our objective is to deliver the most relevant products that combine the best materials, features and of course styling.  The OGIO brand appeals to a broad demographic because of our ability to creatively cater to so many unique lifestyles with distinctively unique product.  We are excited to expand into and create what we will classify as the ‘urban outdoor’ market in 2015 because there are consumers that want to share a bag they can pack for their life in the city and then take it outdoors to pursue their real passion, says Dan Jelinek, Vice President of Lifestyle at OGIO.

Throttle and Clutch are available October 1st in time for holiday sales for $80 and $50 respectively. For more details on the bag desgigns visit www.ogio.com or visit https://www.facebook.com/OGIOInternational or https://twitter.com/OGIO

Contact:

Kristen Mondshein
kristenmondshein@maxborgesagency.com
305-374-4404 x123

Image courtesy OGIO International Inc