PROBAR, creator of delicious, convenient, plant-based food products, is thrilled to introduce PROBAR bite, a line of organic energy bars for on-the-go snacking. PROBAR bite helps position PROBAR even further ahead of its competitors.

“Our goal with bite was to create the one bar that has it all,” says PROBAR President Jules Lambert. “We believe we’ve created the gold standard of snack bars and see PROBAR bite as a product that consumers will reach for anytime.”

After asking consumers which qualities they look for most in their on-the-go food products, it was clear that an opportunity existed to bring a truly unique product to the marketplace. At 190 calories, PROBAR bite contains 10-11 grams of sugar and includes six grams of plant-based protein. In addition, PROBAR bite is certified USDA Organic, gluten-free, Non-GMO Project Verified, dairy-free, soy-free and kosher. No other bar on the market compares to this premium, organic snack.

“We are in business today because of the success of PROBAR Meal and we created the meal replacement bar category,” explains CEO Jeff Coleman. “However sometimes a meal is just too much. With bite we went through an exhaustive two-year R&D process to develop a snack product which is accessible to everyone. We stuck to our values by using high quality, sustainable ingredients to develop flavors with fantastic taste.”

Shipping to REI and select retailers in early October and appearing on shelves shortly thereafter, PROBAR bite will launch with six delicious flavors: Chocolate Cherry Cashew, Coconut Almond, Mixed Berry, Peanut Butter Chocolate Chip, Peanut Butter Crunch, and Superfruit + Greens. PROBAR bite will be sold at www.theprobar.com beginning October 13 and will sell for $1.99 MSRP.

PROBAR bite Organic Snack Bar – Highlights

• 190 calories
• USDA Certified Organic
• Certified Gluten-Free
• Dairy-Free & Kosher Parve
• Non-GMO Project Verified
• Soy Free
• 6g of protein, 3-4g of fiber
• 10-11g of sugar
• $1.99 MSRP

Contact

Jesse Malman
800.921.2294
jmalman@theprobar.com

Image courtesy PROBAR