SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has opened registration for the 2015 SIA Snow Show (Jan. 29-Feb. 1) at Denver’s Colorado Convention Center and the On-Snow Demo/Ski-Ride Fest at Copper Mountain Resort (Feb. 2-3). Complete registration details can be found at SIAsnowshow.com/register.

Each year, close to 20,000 snow sports retailers, reps, media and manufacturers gather to engage in business, network and feel the true essence of snow sports found only at the SIA Snow Show.

“The SIA Snow Show is the largest, most concentrated and authentic snow sports trade event where you can experience next season’s top fashion, gear innovations and industry-specific gatherings,” said Debbie DesRoches, director of trade show at SIA. “As the industry ramps up for the snow sports retail season, SIA is working hard to finalize details for all of the events and features that will make the Show an event not to be missed.”

New for 2015, SIA will host its Industry + Intelligence day of free market intelligence, industry educational seminars and keynote inspiration on January 28 before the Show opens. Registration for this free opportunity will be available soon. For the 2015 On-Snow Demo/Ski-Ride Fest, a new registration pricing structure allows attendees to only pay for the Demo services they plan to use. The lowest cost option covers a 2-day lift ticket and the Monday happy hour for just $15. Click here for details on all On-Snow Demo registration pricing options.

“Now that registration for the SIA Snow Show is open, the excitement of the season ahead feels real,” said Bob Gundram, SIAboard chairman and president of C3. “Since the last Show, the SIA board of directors has taken a lot of time to consider how to make the trade show even better for the industry and we’re very pleased with how the 2015 planning has come together.”

Pre-registered attendee badge pick-up will be streamlined this year – no barcodes needed– simply type in first, last name at registration kiosks and badges will be ready to print. On-site registration will open on Monday, January 26 with dedicated badge holder pick up areas at the Colorado Convention Center plus a new satellite registration booth at the Hyatt Regency Jan. 27-29.

“There is no way to recreate those first steps into the Colorado Convention Center on the opening morning of the Show,” said Todd Atkinson, Buchika’s Ski & Bike, Salem, NH. “The vibe is tremendous as the anticipation and excitement builds throughout the day.”

Early Bird Rates for lodging at the On-Snow Demo at Copper Mountain expire today, October 1. Reservations for SIA hotel blocks in Denver and at Copper Mountain can be made online at SIAsnowshow.com/hotels.

For more information on events, hotels/travel and brands exhibiting at the 2015 SIA Snow Show, go to: SIAsnowshow.com. For 24/7 updates on all things 2015 Snow Show, check SIA’s Latest and follow SIA on Twitter, Facebook and Instagram. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA15, #SIA15intel and #SIA15demo to join the conversation.

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Logo and video courtesy SnowSports Industries America (SIA)