Cosamin Joint Health Supplements has just launched their biggest national advertising campaign, starring professional surfer Bethany Hamilton. Titled “Cosamin®, It’s What Inside That Matters Most,” it salutes active individuals with inspirational stories of character and spirit. Created by Ron Foth Advertising, Columbus, the campaign was shot in Hawaii and includes national TV, cinema, digital and social media.

“Like many sports, professional surfing can take a toll on your joints. I’m taking Cosamin now to promote healthy joints,” said Bethany. “I’m happy to be working with Nutramax Laboratories – Cosamin is a great supplement and my values align well with theirs.”

“Bethany is a young, professional athlete who is taking steps to help support her joint health well into the future,” said Dr. Troy Henderson, President and CEO of Nutramax Laboratories Consumer Care, Inc. “Bethany is a perfect choice as a Cosamin Brand Ambassador and we are blessed to have her on our team.”

Bethany’s story was made famous in the film Soul Surfer. While surfing in 2003 she was attacked by a 14-foot tiger shark, which bit off her left arm. But she refused to give up her dream. Through hard work and a positive attitude she has become a surfing star. Recently named Favorite Comeback Athlete at the 2014 Nickelodeon Kids’ Choice Sports Awards, she is also an author and motivational speaker. Bethany has been featured in several films, including the just-released Dolphin Tale 2, and is a competitor on the current season of CBS’ The Amazing Race.

Cosamin, the original and #1 researched glucosamine/chondroitin sulfate brand, is also known for what’s inside. Developed by Nutramax Laboratories Consumer Care, Inc., Cosamin does more research to verify the quality of the ingredients in each capsule than all other brands combined.

Contact

Ron Foth Advertising
Ron Foth Jr., SVP/Creative Director, 614-888-7771
ronfothjr@ronfoth.com

Image courtesy Cosamin