G3, the independent, industry-leading manufacturer of backcountry skis, splitboards, bindings and ski accessories, hired ski industry veteran Siegfried Rumpfhuber’s Exolite consulting firm to help chart the future direction of G3’s rapidly growing European business, and to consult on ski design for the European market.

Rumpfhuber is a well-known and well-respected ski industry insider whose experience includes working as a product manager at Fischer GMBH until 2007 and as managing director of Kastle Ski GMBH until 2013. He is an avid skier and ski mountaineer whose passion and inspiration comes both from the mountains of his home country, Austria, as well as from ski-touring pursuits throughout the world.

Rumpfhuber and Exolite will work closely with G3’s VP of Sales Gord Bailey to strategize growth tactics, marketing initiatives and distribution strategies for the European market. Rumpfhuber will also work directly with founder and G3 president Oliver Steffen to direct future brand and product strategy, and to develop a long-term plan for a European-specific product collection.

“We started in 1995 with a single product, an avalanche probe. But G3’s increasingly broad mix of AT and telemark bindings, skis, climbing skins and a full line of ski accessories means we need to think more and more strategically how we can best work with our European partners and distributors,” Steffen said. “We need to continually deliver products like our Synapse Carbon series skis that meet the G3 reputation for innovation. With a deep knowledge of the European ski business, Sigi knows how things are changing and evolving in that market and how to most effectively work with G3’s partners. Exolite is the logical choice for this role.”

Rumpfhuber said he was attracted to work with G3 for multiple reasons.

“G3 has really invested at the R&D level and continues to be truly excited about the products, the sport and the people after almost 20 years, and you see that reflected in its strong customer base and business partners,” he said. “There is so much potential with the brand in Europe and worldwide. I like their open-minded, team-oriented, strength-based operating mode. It’s a great mix of experience, enthusiasm, leadership and execution qualities and I am honored and excited to be part of such a group.”

Contact

Tessa Byars
Verde Brand Communications
(970) 259-3555 x 136
tessa@verdepr.com

Image courtesy G3 Genuine Guide Gear